I can’t be the only one who has noticed the plethora of famous and not-so-famous authors with writing courses. Every one of these promises to teach you the secret of how to become a great author. Frankly, I’m disgusted by it all. I have no doubt that some of these guys honestly believe they can help you to become a much better author, but if they had some magic formula, they were willing to sell you to make you the next bestselling author, don’t you think it would be headline news?
The sad fact is, there is no one-size-fits-all class to make you a dream author. While many of these courses can teach you specific techniques you can certainly benefit from, for most us, spending $500 or more on a class, even if it’s easy-to-pay-installments, is just too much. And, in reality, most of these classes only have a single purpose, a new revenue stream for the person putting it on.
While the hype poured out may sound personal and caring, they don’t care about you at all. How could they possibly care about you when they don’t know you? It’s just good marketing procedure to make the pitch as personal as possible. This is what is known as social engineering.
These writing courses are no different than the ‘we’ll teach you how to flip houses on other people’s money’ seminars that hope to sell you a franchise. But, if you look at the numbers, most of those franchises disappear within the first year because they are simply not self-sustaining.
I don’t know about you, but I’m an indie author who self-publishes. I don’t have a random $500 just lying around to toss into another dubious class. I believe the money would be far better served in some decent advertising for my books. And please, make no mistake, I’m talking about authors that I enjoy and usually respect, but only as authors.
Have a great rest of the weekend!